Customer Insights

E

valuating your business through Mystery Shopping is one of the most valuable information management tools available. Corporate Research International continues to be a leader in this industry with its completely automated, Web-based service.

Corporate Research International maintains a key advantage over our competition in that our shopper database is proprietary and has been built exclusively by us. Because we recruit our own shoppers, we can specifically train and test them based on the specific needs of each client program. Other companies, who may rely heavily on outside “shopper associations” for their shoppers, are unable to match our training standards.

Our shoppers are tracked and rated internally to ensure that high-quality data is being reported back to you, and our automated processes allow you to receive this data within hours of the mystery shop visit.

L

istening to your customers sounds simple; however, companies continue to miss key opportunities to allow the customer to provide feedback.

Through Corporate Research International’s customized IVR (Interactive Voice Response) and/or IWR (Interactive Web Response) receipt surveys, you can provide your customers with this opportunity.

Receipt surveys are a high-volume, low-detail tool that captures a general satisfaction index directly from the customer. The IVR method allows the customer to dial a toll free number to complete the survey. Our IWR option allows the customer to visit a web site to complete the survey. It is important to note that even if you do not utilize a common POS system at all locations, Corporate Research International can provide an IVR/IWR solution for you.

No matter which option you choose, the key is to make collected data actionable. To do this, Corporate Research International utilizes an Instant Notification system. Based on your needs, key personnel within your organization will receive an immediate email or text message when individual customer feedback exceeds expectations, does not meet them, or for any other parameter you desire.

A

s consumers continue to utilize the Internet more and more for key purchasing decisions, businesses need to have a better understanding of consumers’ thoughts regarding their website. This type of research is provided by Corporate Research International through Internet Mystery Shopping.

Utilizing unbiased mystery shoppers will allow you to gain valuable feedback on the functionality and ease of use of your website. With your input, Corporate Research International creates one or more customized scenarios directing the mystery shopper to utilize your website in a specific way and report back with this critical information.

C

ollecting data through Mystery Shopping and/or surveys is the first step in understanding your business and customers. Once you have the data, it is critical to understand what it all means.

To help you stay ahead of your competition, Corporate Research International can provide you with the understanding you need through data analysis. Our analytics help identify key drivers of operational success, customer satisfaction and employee satisfaction. Utilizing this critical information will help you and your business make informed and accurate decisions leading to better overall performance.

C

orporate Research International has a key advantage over our competition in that we are able to provide custom-designed programs through our in-house IT Department. This includes not only all programming work but also a secure in-house data center that is backed-up at an off-site location.

Corporate Research International creates a custom Partner website that can provide you with reporting features for individual stores, at a corporate level, or any level of your company hierarchy in between.

We do not utilize any off-the-shelf software such as Sassy or Profit.